An ICT company that wishes to expand to new markets – new countries with different business cultures, languages and a different competitive environment – can significantly benefit from local support in the target country. Not only that, having a local business partner in the target market also directly reduces the need for costly sales-related travel and other costs.
From a distance, a country like Switzerland (and in fact you could say the same of many countries!) looks like a single market and yet – it is in fact multiple markets with multiple languages and even regions with different cultures and buying behaviours. This is where a local business partner can offer real added value.
In our experience, the differences in business cultures and language capabilities are often greatly underestimated.
The new Nine Steps Further… Network launched in September 2013 provides a straightforward approach to an ICT company from the Nordic or Baltic regions to obtain the above mentioned services. The network is also connected to several business angels and VC’s in both outbound and inbound countries – thereby providing the needed services and resources from a single source.
You can find out more about this new network at http://www.ninestepsfurther.com